Beer + Marketing = The Pursuit of Hoppiness

a local artist’s interpretation of what “Kwak” might mean… (from the wall at Rueben’s Burger Bistro)

Being a faux journalist, I can appreciate the creativity via prose, poetry, and irony that’s routinely required for naming a product. Below are a few dozen of the wittier beer names I’ve encountered in my searches on the Beer Advocate website, which, by the way, is the king of sites on which to research yuppie microbrews.

The disclaimer here is that a great name does not necessarily make popular or easy-to-acquire beer. I’ve seen just four of the following bottles (that I can recall) in stores. Regardless… kudos to whoever dreamed up these names…

The “pop culture” winners:

Rye of the Tiger (rye beer)
Yeastie Boys Digital IPA
The Audacity of Hops (Belgian IPA)
A Beer Named Sue (American black ale)
Eight Days O’ Wheat (American pale wheat ale)
Duck Duck Gooze (American wild ale)
Willy Vanilly (American pale wheat ale)

The “general silliness” winners:

Nut Hugger Brown (American brown ale)
Big Red Wibby (American amber / red ale)
Sweetwater Dank Tank Fresh Sticky Nugs (American amber / red ale)
Sour Bitch Lambic
Flying Mouflan* (American barleywine)
Fermentation without Representation (pumpkin ale)
Fatty Boombalatty Belgian Pale Ale (in honor of Chris Christie)
Ambergeddon (American amber / red ale)
Columbus Uncle Rusty (American amber / red ale)

*I have no idea what a mouflan is, but it appears to be something that you wouldn’t typically find in flight.

Honorable mention:

Aroma Coma IPA
Blunderbuss Barleywine
Clown Shoes Muffin Top Belgian IPA
Clown Shoes Tramp Stamp Belgian IPA
Fancy Pants (Flanders oud bruin)
Fat Tug IPA
Furry Black IPA
He’Brew Monumental Jewbelation (by Shmaltz Brewing – American brown ale)
Hopfather IPA
Hopgasm IPA
Hoppy Birthday (American pale ale)
Jacques Au Lantern Pumpkin Ale
Kwak (Belgian strong pale ale)
La Terrible (Belgian strong dark ale)
Matt (American strong ale)
Odell Cutthroat Porter
Old Aberration (American barleywine)
Pursuit of Hoppiness (American amber / red ale)
Red Card – for you soccer fans (American amber / red ale)
Shark Pants Belgian IPA
Son of a Peach (American pale wheat ale)
The Costanza (rye beer)
Thorny Goat (American black ale)
Three Sheets Barleywine
Tongue Buckler Imperial Red Ale

odell cutthroat porter

The Odell Cutthroat Porter is not a celebration of serial killing, but rather an ode to the Colorado state fish.

About unchainedeatery
As an unapologetic foodie, I patronize locally owned Denver and Boulder restaurants vetted by folks who live in those neighborhoods. You recommend 'em, I go try 'em, then I write about 'em. Then I go jogging.

4 Responses to Beer + Marketing = The Pursuit of Hoppiness

  1. Mike McGinnis says:

    Don’t forget about Bell’s Oberon and Olde Peninsula’s OP IPA in Kazoo, Mich! U. Mike 🙂

  2. Just found a few more here. Love ’em!

    Old Leghumper – Robust Porter
    McGuire’s I’ll Have What The Gentleman On The Floor Is Having Barley Wine
    Pigs Ass Porter
    Panty Peeler Belgian Style Tripel

  3. Forgot to mention: I had about ten Oberons (Oberi?) in new Buffalo for our July beach trip. Great stuff! Thanks, U. Mike! 🙂

  4. Pingback: Note to self: Jettison corporate job. Open Brewery. Smile. « the unchained eatery

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